How To Optimize Google AdSense
You can optimize your AdSense ads in several ways. For example, you can try text ads only, image ads only, text & image ads to find out which ad format is performing better.
Google recommends wide ad formats like 728 x 90, 336 x 280, 300 x 250, and 160 x 600 as they’re more advertiser friendly.
When you use the recommended ad formats, your AdSense ads should perform well because of increased competition. Why? Because the recommended ad formats by AdSense are the most popular ad formats and hence almost all advertisers must be targeting those ad formats.
So it increases the competition naturally and Google will be showing the highest paying ads on your website. But it’s also a good idea to try different ad formats as Google is now offering a variety of ad formats (including responsive ad units).
I would recommend A/B testing on your website to find out the best performing ad formats. Like, you can do A/B testing by trying different ad types, ad formats, ad colors, and then by placing your ads at different sections on your website (above and below the fold) to find out which position is offering the best CTR).
But what if your AdSense earnings are low even though you have good a CTR? In that case, I would recommend ad controls though Google mentioned that blocking any ad will reduce our potential earnings.
Google says:
It’s a myth that filtering ads can prevent ‘low-paying ads’ from appearing, so as always, we recommend blocking only those ads that you feel are unsuitable for your users.
Finally, you can tweak the AdSense click-through-rate by using an AdSense friendly template for your website/blog. But make sure that your website is not ad heavy as it will impact the user experience in a negative way.
And as always, you can focus on creating awesome content and driving more traffic so that it increases your Google AdSense earnings (and your advertising revenues) naturally.
BONUS
I have recently published a blog post that was essentially a reverse of this topic. It’s basically about what it takes to hit your traffic and income goal (assuming a traffic goal of 1,000,000 pageviews and an income goal of $3,000 per month).
I have subcategorized the topic into:
- How Much Traffic Does Your Blog Need To Make $36,000 Per Year In Ad Revenue— tells you how many pageviews are required to generate $36,000 (that is, $3,000 x 12) in advertising revenue (affiliate income will be a bonus for you) per year based on real case studies and examples.
- How Many Blog Posts Do You Need To Generate A Million Pageviews Per Month— tells you how many blog posts your website might need to generate one million pageviews per month.
- How Much Money Should You Invest In Content Marketing To Generate A Million Pageviews Per Month — tells you how much money should you invest in content creation to hit your traffic goal although it differs on a case-by-case basis.
- How Long Does It Take To Reach Your Traffic Goal — tells you how much time your website will take to hit your traffic goal using my own blog as a case study.
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